If you noticed on the packaging of origin labeling, may find that life is filled with China, Vietnam and Thailand manufacturing, while you proud of the brand-name clothes may be produced by child labor, mobile phone parts work overtime, salary cheap Chinese labor assembly, and even yesterday with shampoo, ingredients on the environment may result in serious injury.
In environmental protection, human rights awareness is high, the information age has nowhere to hide, corporate social responsibility become almost every enterprise must do their homework. But the real environment, social issues, integration into the corporate philosophy and management structure, and indeed “conscience enterprise” does not have much.
But, to be engaged in the cause of conscience is easier said than done? When investors attempt the big money from the stock price climbs, the staff relies salary to feed their families, how to strike a balance between conscience and make money, may be the many business struggling every day problems.
These issues, perhaps in the primary introduction of The Body Shop US, Meiya Chairman Huang Huijuan mouth, you can hear different answers.
The little guy Innovation to create a big business
1976 A 34-year-old Italian-American female teachers Anita Roddick, in order to help her husband Gordon a round horse riding dreams across North and South America, toiling for the picking up of the FPA, the United States set up a company called The Body Shop in Brighton, UK makeup store.
Through the early years of the experience of travel around, Anita found that many women around the world are using natural raw materials for maintenance, and developed the concept of a series of popular skin care, hair care, skin care products. Its early days, the store only 20 kinds of products, in order to help consumers make the most appropriate choice, Anita 5 kinds of capacity for each commodity packaging, the price is also decreasing gradually from small and large amount. This is not only the innovation of the retail market, and also to meet the demand to fill the shelves.